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International Visibility Audit

See what customers see before they contact you.

We review your public presence from the perspective of a tourist, foreign buyer, premium customer, or diaspora visitor. The point is not to promise rankings. The point is to find the trust and clarity gaps that stop people from choosing you.

5-8 minute recorded walkthroughScorecard across 8 categories30/90/180-day action planRecommended fixed-price next step

What we check

Business clarityWebsite trustSearch visibilityAI/search answer readinessMultilingual readinessConversion pathContent gapsCompetitive gap

Sample audit readout

A sample audit should feel like a decision document, not a vague critique.

The readout connects public evidence to business risk and a next step. It should be specific enough for a founder or operator to know what to fix first, what can wait, and what kind of proposal is justified.

5-8 minutes

Recorded walkthrough

A short screen-recorded review of the buyer, tourist, or customer journey as it appears today.

Shows the problem quickly enough to discuss with the team.

8 categories / 40 points

Scorecard

A compact scoring layer that separates confidence from guesswork across clarity, trust, search, multilingual readiness, and conversion path.

Makes the main gap visible before a package is proposed.

30 / 90 / 180 days

Priority map

A staged fix list that starts with the smallest useful public change and only expands when the foundation is clear.

Prevents the conversation from jumping straight to a full rebuild.

After diagnosis

Proposal bridge

A recommendation that connects the audit result to a starter implementation, foundation build, or growth option.

Turns the audit into a defensible commercial path.

Evidence map

Can a visitor repeat the offer after five seconds?

Weak signal
The page looks polished, but the visitor has to infer who it is for and why it matters.
Better signal
The hero names the audience, outcome, trust reason, and next step without overexplaining.
Homepage herosegment page heroprimary CTA

Can a buyer or tourist verify practical details before contacting?

Weak signal
Details exist in captions, DMs, PDFs, or scattered social posts.
Better signal
Pricing logic, timing, location, language, product data, certifications, or booking details are organized on stable pages.
service/product pagesFAQdownloadable proofcontact path

Would search or AI answers understand the business correctly?

Weak signal
The brand is searchable, but category, location, and buyer-intent facts are thin.
Better signal
The site has clear public facts, entity context, structured metadata, and pages that answer real intent.
metadatapage structurejournal/resourcesschema

Does the next step reduce hesitation?

Weak signal
The visitor can technically contact the business, but the action does not feel natural yet.
Better signal
The CTA matches the decision stage and explains what happens next: audit, inquiry, booking, call, or proposal.
CTA copyform fieldsconfirmation messageproposal logic

Proposal logic

Pricing is framed after the diagnosis, not before it.

The audit shows which kind of work is actually needed. A tourism business may need a booking path. An exporter may need product proof. A premium service may need trust pages. The proposal should match the gap instead of forcing every business into the same website package.

Step 01

Diagnose the public gap

Review what buyers, tourists, customers, or diaspora visitors see before they contact the business.

Step 02

Choose the smallest credible path

Separate urgent clarity fixes from larger website, content, search, or ongoing visibility work.

Step 03

Send a fixed next step

Frame the scope, deliverables, timeline, and decision path after the diagnosis is clear.

What a proposal can become

Focused first move

Starter implementation

For a business with one obvious trust or conversion gap after the audit.

Starter implementation available after audit.
  • One priority page or path
  • Copy and trust proof cleanup
  • CTA/contact improvement

Fixed-scope project

Foundation build

For businesses that need a new trust layer, booking path, export catalog, or service website.

Fixed-price proposal after diagnosis.
  • Defined website/content scope
  • Milestones and deliverables
  • Launch QA and handoff

Monthly improvement

Growth option

For teams with a working foundation that need ongoing content, search visibility, and conversion refinement.

Monthly growth options available when the foundation is ready.
  • Content and landing pages
  • Search/AI visibility checks
  • Conversion improvements

Public ranges are intentionally not shown in v1. The audit creates the frame first so the proposal can match business value, urgency, and real scope.

Sample output

The business looks credible in fragments, but no single page explains the experience, trust signals, and direct booking path quickly enough.

Warm intent leaks to booking platforms, direct messages, or competitors before the business can frame its value.

Perspective

Tourism and hospitality: English-speaking traveler planning a short Armenia trip.

What already works

  • Real visual proof and local character already exist.
  • The audience can see that the business is active.
  • There is enough raw material for strong English pages.

Example scorecard: 20/40

3/5

Business clarity

The business feels credible, but the English visitor still has to infer the exact offer.

3/5

Website trust

There are real trust signals, but they are spread across social posts and weak page copy.

2/5

Search visibility

Brand search works. Category and intent searches do not yet have a strong landing page.

2/5

AI/search answer readiness

The public facts are not structured enough for search summaries or AI answers to cite well.

3/5

Multilingual readiness

English exists, but the buyer path needs sharper local context and fewer vague claims.

2/5

Conversion path

Interested visitors can contact the business, but the next step is not obvious enough.

3/5

Content gaps

Several proof topics are available, but they need stable pages instead of scattered mentions.

2/5

Competitive gap

Comparable competitors answer practical questions faster and capture warmer intent.

Before

Export product page hero

High-quality Armenian products made with tradition and care.

After

Buyer-ready version

Organic dried apricots from Armenia for specialty retailers and distributors, with export-ready packaging, certificates, and wholesale inquiry support.

  • Names the product and buyer instead of using general quality language.
  • Signals export readiness before the first conversation.
  • Points the buyer toward a concrete inquiry path.