A project’s purpose may be obvious to its founders and familiar supporters. New visitors may know little about Armenia, have a cultural connection, be looking for a commercial partnership, or want to support a cause. They will not all arrive with the same knowledge or motivation.
Explain what the project does, why it matters, who it serves, and what work is already happening. Avoid assuming prior knowledge or filling the page with abstract mission statements that leave the practical next step unclear.
Give supporters, donors, partners, customers, and community members appropriate ways to act: donate, partner, buy, join, sign up, visit, share, or contact you. People can participate more easily when they understand their options.